Look at companies as businesses with opportunities and risks and try to understand why their solvency, liquidity, profitability, valuation and activity ratios are as they are. To do that you need the story.
“my opinion was that the market was more likely to go up…, but that it was preferable to short it…, because, in the event of its going down, it could go down a lot.”
"The whole problem with the world is that fools and fanatics are always so certain of themselves, and wiser people so full of doubts." Bertrand Russell, philosopher, mathematician, author, Nobel laureate (1872 - 1970)
"Too much prosperity makes men greedy and their desires are never controlled sufficiently to stop at the point of attainment." Seneca